A subdealer is a mechanical workshop/installer that resells the chiptuning services of a master tuner, applying its own markup. The master manages the technical part, the subdealer manages the relationship with the end customer.
Economic model
- Master sells files/credit to subdealer: €30-€80
- Subdealer sells to the end customer: €120-€350
- Subdealer margin: €50-€250 per file
- Master margin: €30-€80 without customer support
Technical setup
Multi-tenant chiptuning portals (such as TuningFile) natively support the subdealer model:
- Subdealer has its own branded portal (white-label)
- Master sees all subdealers in the central dashboard
- Master distributed credits → subdealer → end customer
- Separate reporting for each subdealer
Roles and responsibilities
In the master-subdealer relationship the division is clear: the master develops and protects the files and defines price lists and credits; the subdealer takes care of the customer, assembly and road testing, applying his own margin. This allows a workshop to offer quality chiptuning without investing in expensive master tools or map development.
Platform management
A multi-tenant portal makes the model operational: each subdealer has a branded area, the master sees the entire network in a single dashboard and the credits go down the master → subdealer → customer chain. Separate reporting for each dealer simplifies margin control, billing and support, keeping the master's technical solutions confidential.
Grow the network
The subdealer model allows a master to expand sales without multiplying technical work: each dealer brings its own customers, while map development remains centralized. The key is to give the subdealer simple tools (branded area, credits, ready files) and keep the solutions confidential. A multi-tenant platform with separate reports makes management sustainable even with many dealers active at the same time.
In short, the subdealer model grows the commercial network without burdening the technical work: simple tools for the dealer, reserved solutions for the master and a multi-tenant platform that keeps credits and reporting together.